{"id":37,"date":"2017-02-11T14:43:49","date_gmt":"2017-02-11T13:43:49","guid":{"rendered":"http:\/\/wordpress.avepharma.eu\/?page_id=37"},"modified":"2022-02-24T14:24:45","modified_gmt":"2022-02-24T13:24:45","slug":"marketing","status":"publish","type":"page","link":"https:\/\/avepharma.eu\/en\/marketing\/","title":{"rendered":"MARKETING"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1602006017836{margin-bottom: 0px !important;}&#8221;]<div id=\"layerslider_7\" class=\"ls-wp-container fitvidsignore\" style=\"width:1140px;height:450px;max-width:1140px;margin:0 auto;margin-bottom: 0px;\"><div class=\"ls-slide\" data-ls=\"duration:8000;transition2d:4;kenburnsscale:1.2;\"><img width=\"1280\" height=\"720\" src=\"https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg.jpg\" class=\"ls-bg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg.jpg 1280w, https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg-300x169.jpg 300w, https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg-768x432.jpg 768w, https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg-1024x576.jpg 1024w, https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg-330x186.jpg 330w, https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg-736x414.jpg 736w, https:\/\/avepharma.eu\/wp-content\/uploads\/layerslider\/Previous-v5-demo-slider\/slide-b-bg-414x233.jpg 414w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" itemprop=\"image\" \/><h1 style=\"font-weight: 500;font-family:Lato, 'Open Sans', sans-serif;color:#ffffff;top:-31px;left:-16px;opacity:0.2;font-size:400px;font-weight:800;\" class=\"ls-l\" data-ls=\"durationin:1500;delayin:100;rotateyin:90;transformoriginin:left 50% 0;transitionout:false;parallaxlevel:0;\">M<\/h1><img width=\"484\" height=\"339\" src=\"https:\/\/avepharma.eu\/wp-content\/uploads\/2017\/11\/marketing.png\" class=\"ls-l\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/avepharma.eu\/wp-content\/uploads\/2017\/11\/marketing.png 484w, https:\/\/avepharma.eu\/wp-content\/uploads\/2017\/11\/marketing-300x210.png 300w, https:\/\/avepharma.eu\/wp-content\/uploads\/2017\/11\/marketing-330x231.png 330w, https:\/\/avepharma.eu\/wp-content\/uploads\/2017\/11\/marketing-414x290.png 414w\" sizes=\"(max-width: 484px) 100vw, 484px\" itemprop=\"image\" style=\"top:64px;left:554px;width:554px;height:388px;\" data-ls=\"durationin:0;transitionout:false;parallaxlevel:0;\"><h1 style=\"font-weight: 500;font-family:Lato, 'Open Sans', sans-serif;font-size:64px;color:#ffffff;top:182px;left:14px;\" class=\"ls-l\" data-ls=\"durationin:1500;delayin:100;rotateyin:90;transformoriginin:left 50% 0;transitionout:false;parallaxlevel:0;\">MARKETING<\/h1><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1508358883803{padding-top: 35px !important;}&#8221;][vc_column][vc_column_text disable_pattern=&#8221;false&#8221; css=&#8221;.vc_custom_1645709079498{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: justify;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Potreby dne\u0161n\u00fdch spotrebite\u013eov s\u00fa ve\u013emi individu\u00e1lne a konkurencia na farmaceutickom trhu ne\u00famerne pres\u00fdten\u00e1. Podstatou na\u0161ej marketingovej efektivity je, aby sme doru\u010dili spr\u00e1vnu inform\u00e1ciu t\u00fdm spr\u00e1vnym \u013eu\u010fom v \u010do najkrat\u0161om \u010dase. Na\u0161ou dev\u00edzou je vytvorenie spr\u00e1vnej interakcie medzi va\u0161ou firmou a koncov\u00fdm odberate\u013eom tak, aby vznikol dlhodob\u00fd vz\u0165ah.\\n\\nV\u010faka na\u0161im dlhodob\u00fdm sk\u00fasenostiam s marketingom vo farm\u00e1cii rozumieme, ako vn\u00edma konkr\u00e9tne produkt lek\u00e1r, lek\u00e1re\u0148 a koncov\u00fd odberate\u013e. Preto v\u00e1m pripravujeme len rie\u0161enie a podporu, ktor\u00e1 je vhodn\u00e1 pre konkr\u00e9tnu cie\u013eov\u00fa skupinu. Sme schopn\u00ed flexibilne vytvori\u0165 adekv\u00e1tnu podporu predaja, zalo\u017een\u00fa na re\u00e1lnych z\u00e1kladoch a merate\u013en\u00fdch cie\u013eoch. N\u00e1\u0161 marketing skuto\u010dne funguje a prin\u00e1\u0161a merate\u013en\u00e9 v\u00fdsledky.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Potreby dne\u0161n\u00fdch spotrebite\u013eov s\u00fa ve\u013emi individu\u00e1lne a konkurencia na farmaceutickom trhu ne\u00famerne pres\u00fdten\u00e1. Podstatou na\u0161ej marketingovej efektivity je, aby sme doru\u010dili spr\u00e1vnu inform\u00e1ciu t\u00fdm spr\u00e1vnym \u013eu\u010fom v \u010do najkrat\u0161om \u010dase. Na\u0161ou dev\u00edzou je vytvorenie spr\u00e1vnej interakcie medzi va\u0161ou firmou a koncov\u00fdm odberate\u013eom tak, aby vznikol dlhodob\u00fd vz\u0165ah.<\/span><\/p>\n<p>V\u010faka na\u0161im dlhodob\u00fdm sk\u00fasenostiam s marketingom vo farm\u00e1cii rozumieme, ako vn\u00edma konkr\u00e9tne produkt lek\u00e1r, lek\u00e1re\u0148 a koncov\u00fd odberate\u013e. Preto v\u00e1m pripravujeme len rie\u0161enie a podporu, ktor\u00e1 je vhodn\u00e1 pre konkr\u00e9tnu cie\u013eov\u00fa skupinu. Sme schopn\u00ed flexibilne vytvori\u0165 adekv\u00e1tnu podporu predaja, zalo\u017een\u00fa na re\u00e1lnych z\u00e1kladoch a merate\u013en\u00fdch cie\u013eoch. N\u00e1\u0161 marketing skuto\u010dne funguje a prin\u00e1\u0161a merate\u013en\u00e9 v\u00fdsledky.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][mk_fancy_title size=&#8221;18&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221;]Zastre\u0161\u00edme V\u00e1m:[\/mk_fancy_title][vc_separator color=&#8221;custom&#8221; style=&#8221;dotted&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#ebebeb&#8221; css=&#8221;.vc_custom_1508358251186{margin-top: 0px !important;margin-bottom: 1px !important;padding-top: 0px !important;padding-bottom: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1511281444664{padding-bottom: 35px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text disable_pattern=&#8221;false&#8221;]\n<ul>\n<li>Integr\u00e1ciu produktu<\/li>\n<li>Marketingov\u00fa strat\u00e9giu<\/li>\n<li>Budovanie povedomia zna\u010dky<\/li>\n<li>Pr\u00edpravu promo prezent\u00e1ci\u00ed\/<a href=\"https:\/\/avepharma.eu\/kam-management\/\">KAM<\/a>\/VIP<\/li>\n<li>Pr\u00edpravu a organiz\u00e1ciu semin\u00e1rov a \u0161kolen\u00ed<\/li>\n<li>Pr\u00edpravu a tvorbu komplexnej reklamy TTL<\/li>\n<li>Nastavenie cie\u013eovej skupiny, pl\u00e1nov predaja<\/li>\n<li>Nastavenie podmienok a \u010dasovej osi uvedenia produktu na trh<\/li>\n<li>Komplexn\u00fa biznis strat\u00e9giu s nastaven\u00edm merate\u013en\u00fdch produktov\u00fdch cie\u013eov<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text disable_pattern=&#8221;false&#8221;]\n<ul>\n<li>PR \u2013 legislat\u00edvu a etiku<\/li>\n<li>Pr\u00edpravu pre loyality program<\/li>\n<li>Prim\u00e1rny a sekund\u00e1rny prieskum trhu<\/li>\n<li>Pr\u00edpravu materi\u00e1lov na podporu predaja<\/li>\n<li>Pl\u00e1novanie a \u010dasov\u00fd harmonogram aktiv\u00edt<\/li>\n<li>Kvalitat\u00edvne a kvantitat\u00edvne ukazovatele trhu<\/li>\n<li>Nastavenie spr\u00e1vneho po\u010dtu reprezentantov<\/li>\n<li>N\u00e1vrh a tla\u010d obalov\u00fdch materi\u00e1lov na z\u00e1klade koncov\u00e9ho trhu s pr\u00edpadn\u00fdm prebalen\u00edm<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1602006017836{margin-bottom: 0px !important;}&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1508358883803{padding-top: 35px !important;}&#8221;][vc_column][vc_column_text disable_pattern=&#8221;false&#8221; css=&#8221;.vc_custom_1645709079498{margin-bottom: 0px !important;}&#8221;] Potreby dne\u0161n\u00fdch spotrebite\u013eov s\u00fa ve\u013emi individu\u00e1lne a konkurencia na farmaceutickom trhu ne\u00famerne pres\u00fdten\u00e1. Podstatou na\u0161ej marketingovej efektivity je, aby sme doru\u010dili spr\u00e1vnu inform\u00e1ciu t\u00fdm spr\u00e1vnym \u013eu\u010fom v \u010do najkrat\u0161om \u010dase. Na\u0161ou dev\u00edzou je vytvorenie spr\u00e1vnej interakcie medzi va\u0161ou firmou a koncov\u00fdm odberate\u013eom tak, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/pages\/37"}],"collection":[{"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":12,"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/pages\/37\/revisions"}],"predecessor-version":[{"id":3649,"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/pages\/37\/revisions\/3649"}],"wp:attachment":[{"href":"https:\/\/avepharma.eu\/en\/wp-json\/wp\/v2\/media?parent=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}